A field guide to everyday selling

Sales is happening all around you. We take notes.

True stories of real-world selling — sales made, sales attempted, and sales fumbled spectacularly. The barista's upsell, the kid's lemonade stand, the pitch that lost you at hello — and the one lesson each moment teaches.

One observed sale, every single day ↓
Today · Field Note №163

The Farmers Market Vendor Who Never Says "Organic"

She hands you a sliced peach before you ask a single question. By the time you've tasted it, the bag is already open. No claims, no pitch — just proof you can hold in your hand.

Spotted in: Decatur, GALesson: Demo > describe

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Field Note №162

The Lemonade Stand Price Anchor

Two sizes: $1 and $3. Nobody buys the small. The eight-year-old doesn't know the term "decoy pricing" — she just knows the big cup sells itself.

Lesson: Give buyers a comparison and they'll close themselves.
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Field Note №161

The Mechanic Who Talked Me Out of a Repair

"You don't need this yet. Come back in 10,000 miles." He lost $400 that day and gained a customer for life — plus everyone I've told since.

Lesson: The fastest way to be trusted is to leave money on the table.
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Field Note №160 · Attempted

The Car Lot Pitch That Never Asked a Question

Twenty minutes of horsepower specs and financing options. He never once asked what I drove now, or why I was there. I left with his card and zero intention of calling.

Lesson: Talking isn't selling. Asking is.

"Sales happens all day, every day, whether people want to admit it or not."

Sales in the Wild is a daily field journal. Every entry is a real, observed moment of selling from everyday life — a sale made, attempted, or blown — written up as a short story with a single takeaway. Where this collection ends up is anyone's guess. For now, we're just taking notes.

Spotted a sale in the wild?

Saw someone sell brilliantly — or watched a sale die on the vine — at a garage sale, an airport, a school fundraiser? Write it up. The misses teach as much as the makes, and some of the best sightings are sales that never happened. Featured stories get full credit in the daily field notes.

  1. 1Describe what you saw. A sale made or merely attempted — real moments only, no hypotheticals, no pitches for your product.
  2. 2We review every sighting. Featured submissions are edited for length and credited to you.
  3. 3Join the archive. The best sightings — wins and whiffs alike — earn a permanent spot in the collection. And if this archive ever becomes something bigger, contributors come with it.

Aim for 100–400 words. We'll edit featured entries together.
✓ Sighting received! We read every submission — you'll hear from us if yours is selected for a feature.

One field note. Every morning.

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JK

About the author — Sales in the Wild is written by John Kennelly, founder of I Hate Sales, where he teaches founders to sell without becoming someone they're not. This project is the field-notes version of the same idea: you don't hate sales — you hate the version of sales you were taught. More about John →